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Packaging Design & Innovation

General objectives

This minor is developed within the programme Industrial Product Design for the specialization Packaging Design. The minor is intended as an introduction to the field of packaging and packaging design.

The overall objective of this minor is to get acquainted with the process of designing packaging. The student combines creativity, knowledge of production, design, ergonomics and marketing. The student is introduced in a relatively short time to know another area of expertise.

The goal is not only to gain knowledge about the complexity of packaging design but also to work on relevant skills, such as doing research, presentations (oral and written), designs, generating ideas, different alternatives and assess the suitability of solutions.

Summary of contents

Designing good packaging is not easy. Not only the end user (usually the consumer) but many other parties use packaging for short or long periods. All these parties set their own specific demands on packaging. A good packaging designer is trying to develop talents to unite all these requirements together in an effective, attractive, responsible and environmentally conscious packaging.

The minor is designed to cover many important aspects of the design of a package. It is not just theory, the practical part offered also gets a lot of attention in the form of a design assignment. Based on a design brief and supporting colleges this minor provides an intensive introduction and deepening in the field of packaging design.

The supporting lectures cover topics in the field of: packaging materials (production and properties), food and packaging , printing, logistics, transport packaging, environmental and marketing aspects. Based upon the lectures some home assignments are provided. The topic of these home assignments are listed below. There are three home assignments, each with approximately 20 hours of study. The home assignments are:

• Marketing & environment

• Packaging related methods of optimization & logistics

• Materials, production and packaging lines


• Understand the role of a product designer in the development of a package.
• Become familiar with the design process.
• Ability to analyze a product and its environments.
• Understanding packaging materials and packaging processes.

• Understanding various printing techniques for packaging
• Establish a process tree for a package.
• Understand the logistical processes around distribution centers.
• Understand the demands of foods in packaging / packing materials.
• Packaging related mathematics and testing methods (storage, protection from packaging).
• acquire research skills (e.g library, internet and patent database).
• Be able to make a good design and process report.

Aanvullende informatie

Indication of target group

Students Industrial Product Design who want to specialize in the design of packaging. Students from other programs who want to know more about packaging and designing in relation to their specific areas of interest. These include areas such as retail, food & beverage, specific user groups (elderly, disabled) or commerce and management.


Teaching methods and study load

Design Education: 32 hours

Lectures: 48 hours

Company visits / excursions: 16 hours

Self-tuition: 228 hours Resit (if applicable): 76 hours



During the minor we work with a company or organization. This party (or parties) provides a draft contract, arranges a tour, takes part in the presentation and / or gives guest lecture. Examples of cooperation partners are: Bakkersland, Bunzl, HAS Den Bosch, International Innovation Company (IIC) and the Netherlands Nutrition Centre.


Minimum and maximum participation

Maximum amount of students:   35



After completing this minor you can start with the minor Sustainable Packaging Design & Innovation (SPDI, block 2 or 4, 15 ects).


Minorkrant De Haagse Hogeschool

Bekijk onze minorkrant om alle HHs-minoren op een rijtje te zien.


Students must have completed their first year.


The final assessment of the minor consists out of three parts

  1. Review of all submitted home assignments related to the lecture material (*)
  2. Project Assessment (**)
  3. Final test (written exam)

The final result will be the weight average of all the above parts where each individual result should be 5,5 or higher on a scale of 1 to 10. A presence of 80% during the programme is mandatory.

(*) Rating assignments: on the basis of written assignments.

(**) Project Assessment: on the basis of submitted report, model, and oral presentation. Depending on the type of design project, students work individually or in pairs.

Handing in your reports takes place in the 9th week of the minor, if necessary a re-examination will take place 10 weeks later.


We use Blackboard for all relevant information and documentation. An extensive literature list is provided. The following books are obligatory:

  • Rob Thompson: The Manufacturing Guides – Sustainable Materials, Processes and Production (Thames & Hudson)
  • Rob Thompson: The Manufacturing Guides – Graphics and Packaging Production (Thames & Hudson)


Ten days before the start of the minor, an email with information about scheduling will be sent to you.