Audio & visual design - English
Do you enjoy designing and creating things? And do you have an open and experimental attitude? Are you curious about new creative media applications and do you want to look beyond the design of a website? Then this programme is for you!
During HU’s Digital Audio and Visual Design minor programme, you develop various media products that are truly distinctive, so if you want to enrich your portfolio with a special media design project, this programme is an excellent opportunity! You do not need to have experience with music production or designing sound, but an interest in the more artistic side of media is a plus.
This programme is aimed at students with Media, Communication, ICT, Art and Creative Industry profiles.
The central theme of this programme is the application of (audio-visual and/or interactive) media in a physical environment. You will examine an issue within a specific environment and develop a solution within the given context, using audio-visual media.
Examples of issues are:
- How can AV media be applied in order to increase the feeling of safety in urban environments?
- How can AV media contribute to the patient-experience of hospital environments?
- How can AV media be used to reveal the hidden stories within the historical inner-city?
- How can AV media create a positive atmosphere in retail environments within and/or outside the opening hours of shops?
The programme takes place during one semester and contains the following courses:
Digital Audio Design: 5EC
Visual Performance & Projection Mapping: 5EC
Locative Media & Spatial Design: 5EC
Locative Media & Spatial Design: 5EC
Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. It is not possible to combine (two or more) programmes in one single period.
After completing the programme, you’re able to:
- Produce audio on a professional level on the basis of a media production.
- Apply visuals in a physical environment.
- Place your own project in a theoretical discussion (discourse) about the application of media in a physical context.
- Realise an audio-visual project at ‘proof of concept’ level.
- Create added value in a specific and physical context by means of AV media.
- Convincingly present the outcomes of your project to an audience.
- Validate the design process (project) with existing research.
Signed learning agreements can be sent to us until 25 June 2020. Learning agreements that are received after 25 June will not be processed.
Learning agreements are handled in order of entry. After HU has also signed the learning agreement, you are entitled to a place on the minor.
To enter this programme, you need:
- to have at least a propaedeutic diploma (issued after the first year of university studies)
- to have attained English language skills at CEFR level B2
- to submit your portfolio along with a motivation letter
- a solid foundation in Adobe Design Software
There are two crucial assessment moments:
- The interim presentation: 3 audio productions, a small-scale installation and a concept for your project.
- The final presentation: Your design solution/project realisation.
Additionally, there are written and oral exams and assignments throughout the programme.
The minor will be taught using the following literature. Before the start of the course you will receive/be issued the final reading list.
- Augé, M. (2008). Non-Places: An Introduction to Supermodernity, trans. John Howe. London and New York: Verso.
- Auslander, P. (2008). Liveness: Performance in a mediatized culture. Routledge.
- Cross, N. (2006). Designerly ways of knowing, Springer London.
- De Lange, M. (2010). Moving circles: Mobile media and playful identities.
- Dixon, S. (2007). Digital performance: a history of new media in theatre, dance, performance art, and installation. MIT press.
- Frith, S. (1996). Music and identity. Questions of cultural identity, 1, 108-128.
The timetable and the teaching days are not yet known.