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Sport and Entertainment Marketing

Unfortunately, this minor is full in periode CD

​Sport & Entertainment marketing is a subdivision of marketing which focuses both on the promotion of sports, events, games, music and films as the promotion of other products and services through sport and entertainment. Students will work on real-life business cases coming directly from the industry. Through these projects students can apply their theoretical knowledge, provided by the lecturers and guest lecturers, all with a background in the sport & entertainment industry. 
The purpose of the program is to introduce students to the business of sport and entertainment (which is a growing aspect of marketing these days), while giving them the opportunity to speak with and learn from top (inter)national professionals in the industry in a professional but relaxed (classroom) environment.
For example: For the project ‘International Exchange Project’ this year students are actively involved in the organization of the KLM Curacao Marathon and as a part of the project most of the students will travel to Curacao to actively participate in the organization of this event.

Aanvullende informatie

Learning Agreements received by us
       - before July 1 2018, for minors starting in September 2018,
       - before December 1 2018, for minors starting in February 2019,       
can be considered.

Learning agreements are handled in order of entry

As a condition for enrolment the propaedeutic phase has to be passed. This is due to main phase intake.


No entry requirements.


Courses are assessed via individual papers, reflections, a personal portfolio and group assignments and presentations. There are no written exams.


Recommended literature for the entire minor;

 Introduction to Sport Marketing (Smith & Stewart, ISBN 978-1-138-02295/6).

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition) by Al Lieberman (Author), Patricia Esgate (Author)

Events Management, G. Bowding, J. Allen, W. O’Toole, R. Harris, I. McDonnell