Kies op maat

Inloggen Menu

Music Marketing and Management

Unfortunately this minor has reached his maximum capacity for period AB.

Are you a driven, globally-minded student with a deep passion for music, artists, and the business side of the music industry? Then you are the perfect candidate for our Minor Program in Music Marketing and Management!

Crafted in collaboration with industry experts, this program is specifically designed to equip you with the skills and knowledge needed for junior roles in music business companies. Our program has a proven track record of success, with past students securing internships and trainee positions at companies such as Universal Music, Double V bookings, Buma Stemra, Warner Music, CTM Publishing, Downton Publishing, Peer Music, AMP.Amsterdam, Cloud 9, and Armada Music, among others. 

This is more than just a minor; it's a gateway to a vibrant and exciting career in the music industry.  


Upon successful completion of the minor program, students will have gained a comprehensive array of skills and knowledge, positioning them for exciting opportunities in the music business industry. This program is tailored to equip you with practical insights and hands-on experience, ensuring that you are well-prepared for the dynamic and evolving world of music business. Whether you aspire to innovate in music marketing, excel in music rights management, or launch your own music-related venture, this minor provides the foundational expertise and industry connections you need to turn your passion into a thriving career. By enrolling in our minor program participants take the first step towards making a significant impact in the music business landscape. 


The program spans one semester and includes the following courses: 

Top of Form 

Course title                                                     ECTS  

Music Marketing and Management (MMM) 1.0      15  

Music Marketing and Management (MMM) 2.0      15  

Please be aware that the program is designed as a cohesive package of courses/subjects and is typically intended to be completed in that format. Combining multiple programs within a single period is not feasible. 



  • The student can work in different project groups; 
  • The student masters and can explain basic and in-depth knowledge of entertainment, music marketing, communication, media and marketing tools; 
  • The student can apply their knowledge about music marketing in the professional practice; The student can present their findings, the resulting conclusions, ideas and concepts in a professional manner (presentations and pitches); 
  • The student can create and present an operational (music) marketing (communication) plan; 
  • The students can defend their knowledge, findings and experiences during assessment and support their arguments in an research report, whereby all requirements regarding proper reporting are met; 


To enter this program, a foundation of introductory course(s) in Marketing and/or Management is a pre. Further, you need to have attained English language skills at CEFR level B2. 


The following literature will be discussed during the minor. You will receive a definite reading list before the start of the minor.

  • All you need to know about the Music Business
  • Music Law in the Digital Age
  • Events Management: Bowdin, G., J. Allen, W. O’Toole, R. Harris and I. McDonnell, 3rd edition


This minor programme takes place in both autumn and spring. The timetable and the teaching days are not yet known.

With the exception of the first teaching period of the academic year (starting September), the lesson and test schedules are always posted on Mijn Rooster four weeks before the start of each teaching period. The schedule for the first teaching period of the academic year can be found on the site three weeks before the start. The most up-to-date schedule is always visible on Mijn Rooster. 
At HU, full-time education may be scheduled between 08:30 and 19:00.


For each course:

  • Report: 80%
  • Pitch/presentation: 20%


  • The final report of the project case (group work): 50% of the final grade
  • Individual Report (POP): 50% of the final grade

Aanvullende informatie

Signed learning agreements for minors in period AB can be uploaded up to and including 23 June 2023 in Osiris Application, see the instructions on the learning agreement. Learning agreements that are received after 23 June will not be processed.  

Signed learning agreements for minors in the CD period can be uploaded up to and including 8 December 2023 in Osiris Application, see the instructions on the learning agreement.  
Learning agreements that are received after 8 December will not be processed.  

Please note: Learning Agreements will be considered in order of entry in Osiris Application (first come, first serve). A submitted learning agreement will not entitle you to a spot within a minor unless the following is the case: 

* The minor is not yet full: each minor has a maximum number of places per period 

* The student has submitted the learning agreement in full (including his/her own details and signature and the stamp of the examination board). 

* HU has signed and stamped the learning agreement