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Immersive Environments

In a world where technology is changing at a fast pace, designers need to keep up with the times. The physical world offers opportunities to create new immersive experiences, past the borders of interactive mobile or desktop interaction. In creating smart physical spaces, we can tell stories encompassing all senses using all kinds of technologies. These could be interactive spaces in musea, shops, festivals, events, trade shows, conferences or outdoor locations. 

In this international Minor, you learn how to create an interactive multimodal experience for a physical space. “Storytelling through all senses” is a key subject. In a discovery period you will experiment with different technologies like sensors, light, interaction, video projection, movement and sound.  During this period you will get workshops and inputs from experts.

After the discovery period students do a deep dive into a specific self determined skill, and will work together with other students on client-based projects to create physical experiences. Lecturers and researchers will coach the students on their design/learning experience and together you will discover this new area of design. Intrinsic motivation, the development of creativity, learning by making  are at the core of this minor. 

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  • You can develop a concept for a multimodal multi-sensory interactive experience in a physical space, and know what aspects are important to create such an experience. (conceptualiseren)
  • You learn how to make your ideas tangible, and work in a diverse team.   (verbeelden en maken, multidisciplinair samenwerken)
  • You can create a immersive experience taking into account the wishes of  a client (begrijpen en kaderen, verbeelden en maken)
  • You are not afraid to experiment. (conceptualiseren, verbeelden en maken)
  • You know which technologies could be involved in creating these experiments. (begrijpen en kaderen)
  • You have had a deep-dive in a personally defined technological or design skill. (verbeelden en maken)
  • You become aware and get a grip of your own creativity and developed your growth mindset. (ontwikkelen & reflecteren)


The teaching and examination regulations of your Bachelor programme apply.

We strive to have a mix of students from different backgrounds: Theater/Film/Branding/CMD/ICT/Spatial design/Product design/Exhibition design/Sound/Fashion/LIght/... Interest in technology and creativity is a must. Knowledge and skills on the following subjects is a plus: video, audio, animation, 3D, light, projection, arduino, sensors, AI, sketching, visualisation, prototyping tools. Students should have a good command of the English language.




This minor will take place at NDSM Amsterdam Noord. Timetable will be available 2 weeks before the start of the minor via

Contact time
Minimal 12 hours per week


This minor consist of 4 parts (30 ects):

  • Discovery & Skills intro (5)

  • Experience design/Storytelling for all senses/prototyping for physical space (5)

  • Personal project+Deep Dive (5)

  • Projects/Challenges  (15) (size depends on clients)

    Students log their learning and feedback in a personal process book and will be assessed based on their personal learning goals and participation in challenges.


If a student fails to successfully complete the minor in the period in which she took the minor it is possible to finalize the minor in a following period in which the minor is given.

If a minor is no longer offered or in case the minor is rewritten, the degree programme will offer students a further two opportunities to finalize this minor in the following year.

Aanvullende informatie

Questions about the minor?
Contact Bart-Jan Steerenberg:

Questions about the Kies op Maat procedure?
Contact Tracy Hepp-Walker,

Take note: in semester 2 there will be 3 places available for Kies op Maat students
Applications will be processed in the order of receipt of signed learning agreements.