In a world in which businesses cross borders effortlessly the skills of an entrepreneur need to be aligned. In this minor you are offered a basic, but essential skillset and knowledge base to equip you as an international entrepreneur. The first ten weeks are aimed at providing you with a basic knowledge and skills set as an international entrepreneur. You will write you businessplan and finetune your work in cooperation with colleagues and a coach. The following ten weeks focus on executing your plan, you’ll acquire your first potential customers, review your initial bp and create a portfolio reflecting your acquired knowledge.
Building a business requires both skills and knowledge, although drive is most certainly an essential factor of success. There are two major questions to be investigated; 1) Are you an entrepreneur or do you have an entrepreneurial drive? And 2) how can I make a business idea into an international success? The time in which companies were eagerly awaiting your graduation and multiple job offers were waiting is no more. The labor market has rapidly changed and companies are looking for a different attitude when searching for new employees. More and more companies are looking for temporary contracts and freelance assets in order to stay flexible. This also goes for freelancers; they too are increasingly looking for flexibility. It is the time of the entrepreneurial and innovative freelancer. But building a business, be it a startup or working as an independent freelancer requires not only the right attitude, a basic set of skills and knowledge is required to increase the chance of success. In the Netherlans, 30% of the new businesses stop within the year and after three years this goes up to 60%. A bad preparation seems to be the key reason for this trend.
Getting to know yourself, your strenghts and weaknesses, learning how to write a businessplan, but also gaining experience and knowledge from others are important elements that prepare you for engaging in business. It’s a continuous process which does not end after the start of a business.
The new market, recent global business developments, commercial thinking, engaging with clients and the marketing of products and services with an international outlook are important themes that will help you to build and expand a business successfully.
C1 Starting your own business with potential in such a way that you learn to….
Dt1.1 Write a business plan
-Lg1.1.1 You are able to apply relevant knowledge of the judicial framework to your plan.
-Lg1.1.2 You are able to apply relevant knowledge of the financial framework to your plan.
-Lg1.1.3 You are able to apply relevant knowledge of marketing and sales to your plan.
-Lg1.1.4 You are able to make a market and target group analysis and apply this to your plan..
-Lg1.1.5 You are able to present your plans to potential customers and business partners or investors succesfully so as to convince them to do business with you.
-Lg1.1.6 You are able to apply relevant knowledge of international business rules and regulations, both for business within as well as outside of the European Union.
Dt1.2 Executing and sharpening the business plan. Lg1.2.1 You are able to start your own business with the help of your business plan.
-Lg1.2.2 You are able to build a relevant network within your branch of business and to use the network to sharpen your plans.
-Lg1.2.3 You are able to get in touch with potential customers and use their input in terms of product/service requirements to improve your plans.
-Lg1.2.4 You are able to independently acquire relevant knowledge of developments in your macro and meso environment and you are able to apply these in improving your plans.
-Lgt1.2.5 You are able to apply intervision in order to improve your personal entrepreneurial skills and use this knowdledge in building a stronger business.
-Lgt1.2.6 You are able to translate the knowledge gained by the guest lectures and masterclasses to your own business in order to improve your plans.
- A GO/NO GO Pitch in the 2nd week
- After 10 weeks an optional registration at the chamber of commerce
Conditions for entrance:
- International business idea (global business needs to be idea ready upon start)
- Motivated students only (intake/selection procedure)
- Sufficiently comfortable in English
- In case of a group plan: the idea has to be really good (to ensure substance)
- A conditional GO/NO GO pitch in the 2nd week
1. written businessplan
Business analysis + business idea, SWOT, branch and market analysis, Macro + Meso analysis, sales & marketing, judicial framework, financial framework
weighing factor: 35%
Min. pass grade: 5,5
2. Updraded addition business plan
The acquired knowledge and skills are translated to concrete changes of the business plan. Masterclasses, company visits and contact with potential business partners, suppliers and customers are also processed in the plan.
Weighting factor: 20%
Min. pass grade: 5,5
3. portfolio & presence
The portfolio reflects the content of the different masterclasses, company visits, guest lectures, coaching and intervision and how these have impacted and have helped you develop as entrepreneur as well as your business.
Weighing factor: 35%
Min. pass grade 5,5
4. Elevator pitch (Dragon's Den style)
You will present and defend your plans for a jury of internal and external judges. This includes your gained experience and skills and the choices you have made along the way. You are able to present them with a realistic reflection of the future of your business.
Weighing factor: 10%
Min. pass grade: 5,5
Class days may differ throughout the semester. On average 3 – 4 class days are scheduled per week.