The Esports Event & Media Management minor gives you the opportunity to get into contact with key players in the field of electronic sports, one of the most exciting successes in the world of entertainment. You will learn how to develop, produce and market esports events.

Get ready to work in one of the world’s fastest-growing industries: the games industry! In this minor you will explore the esports industry by organising an esports event and working on an assignment for a company or organisation, such as Nintendo, PSV and City Showndown. 

The Esports Event & Media Management minor consists of three assignments. In the first half of the semester, you will work on a strategic proposal and set up an esports event including livestream. In the second half of the semester, you will work for a client.   

The three assignments are as follows:  

Strategic Proposal
Writing a strategic proposal outlining how you will use esports as a strategic means to solve a potential problem for a company of your own choosing.

GameDay
Organising an esports event on the campus of Breda University of Applied Sciences (BUas). Here, you will learn about organising an event and everything that comes with it, such as marketing, production and livestreaming. The esports event is a live event but will also be broadcast online. We work with the 'after action review' principle, which means we build up a database with all the findings we have after the event, so we can all learn from them in the future.  

Industry Project assignment
The final assignment is producing, organising, and marketing an esports event for an industry client. You and your team will get to work at the company to produce your event. You will be in close contact with a BUas supervisor during this project.

Overall objectives are esports expertise, esports production and esports strategic means. 

The minor Esports Event & Media Management is mainly intended for students who have passed their propaedeutic year and are in the third or fourth year of their programme. You choose this minor if you are a motivated, proactive young professional who wants to learn more about esports and event management. You already have experience in marketing, business and/or event management. You do not need to have affinity with games and/or esports – the minor is a perfect course for those who are already interested in these fields as well as those who want to learn more.

During the minor, students will work in multidisciplinary teams of students with an international background. The minor is entirely in English - from communication to lecturers to assignments. Bear in mind that you will be working long hours.

Verhaar, J. (2013). Project Management: A Professional Approach to Events. 3rd edition. Boom Uitgevers Amsterdam.  

Scholz T.M. (2019). Management in the World of Competitive Gaming. In: eSports is Business. Palgrave Pivot, Cham.

Both books can be borrowed from the BUas Library.

You will be assessed on the three assignments you have to complete:  

1. Strategic Proposal (individual): a written document (10 credits)
2. GameDay (group): an esports event production (5 credits)
3. Industry Project (group): project materials, written document and esports event production (15 credits) 

Competencies
See section ‘Learning goals’

Topics
This Esports Event & Media Management minor is all about electronic sports (esports), one of the most upcoming and exciting successes in the world of entertainment and events. You will develop, produce and market an esports event. You will learn in full about strategy, business, management and marketing surrounding the field of gaming and esports. More importantly, you will do this together with students and experts from different fields, such as Leisure & Events and Media, in an international learning community, with key players in the field of esports.  

Working together with key players in the field    
This minor gives you the opportunity to get into contact with key players in the field of esports. In the past few years, we have worked together with companies like PSV, Nintendo, the Municipality of Breda, Grafisch Lyceum Rotterdam and mCon Esports. You and your team become part of their event marketing team.  

This minor will help you stand out from other young professionals. People who have taken the Esports Event & Media Management minor will proceed to work as esports managers, business developers, digital marketers, project managers, event managers or brand managers, for example.  

Structure of the minor
The minor structure is divided into three phases

1. Bootcamp:
   In the first week you will be introduced to a large range of topics and content, and experience all the fundamentals. In the second week, you will delve into media (esports) production and pitch your bootcamp concept.
2. Knowledge Components:
   In the six weeks after that, each week will be dedicated to one theme to further enrich your knowledge and content, from Game Design to Business, to Experience Research and Legal. During these six weeks, your own GameDay will take place. This is the production of your esports tournament according to the concept you have created yourself.
3. Industry Assignment:
   In the second half of the minor, you will be producing, organising, and marketing an esports event for an industry client. You and your team will get to work at the company to produce your event. You will be in close contact with a BUas supervisor during this project.

Teaching methods
Several teaching methods are used, but depending on the topic and lecturer these may differ. Examples of the teaching methods used are:

• lectures
• workshops
• in-class assignments
• community hours
• project supervision

During the minor, all official documents, information about submissions and this minor will be published on Brightspace. This also applies to the lecture slides and additional materials if applicable. Students are also expected to hand in their work on Brightspace.

In terms of communication, email is the official line of communication. In addition, students will be supervised via scheduled feedback sessions. During the minor, communication regarding projects and written feedback will be communicated via Brightspace. On Brightspace, students and staff can ask and answer questions relating to the minor, will be kept up-to-date regarding announcements and will act as a communication and supervision tool. For formative feedback (review and feedback on your assignment that is not being assessed) submissions need to be made via Brightspace.

International context
During the minor, students will work in multidisciplinary teams of students with an international background. In addition, staff and lecturers are international in terms of their country of origin and knowledge they bring to the table. The minor is entirely in English – from communication to lecturers to assignments. In terms of international content, esports as a whole will be the focus, from the USA to Europe to Asia. Lecturers provide international examples and industry cases to highlight course material and content.

Costs
n/a