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The minor Live Music and Dance Events focuses on live music (music festivals, music venues) and dance events (music festivals, music venues, clubs) in the heart of the leisure industry.

The focus is on creating and organizing sustainable events in the live music and dance industry with social and economic impact. In addition to providing entertainment through unique events, the function and message of live music, festivals and concerts go many steps further.

Concerts and music give people and the environment an identity. An artist's business model is based on live music in times where technology reigns supreme. In addition, festivals are breeding grounds for new innovations around sustainability and social innovation, and cities use music and festivals to attract tourists and as a driving force for the local economy by investing in them.

Our learning objectives are closely related to the competency areas within the Academy for Leisure & Events, specifically the direction of Live Music & Dance Events. The most important learning objectives are:

• Developing and elaborating a creative experience concept into a product or service
• Directing the (collaboration) process
• Developing and elaborating a marketing strategy
• Coordinate and organize an event and ensure the safety of end users

Intake / selection for BUas students
Whoever registers first will be admitted until the maximum of 45 is reached, so no intake/selection. Propaedeutic certificate achieved

THIS MINOR IS IN PRINCIPLE NOT INTENDED FOR STUDENTS OF THE ALE SPECIALIZATION LIVE MUSIC & DANCE EVENTS (the courses are already offered in the 2nd year of LMDE).

Admission requirements for external students

• Affinity with producing and market music/dance events.
• Propaedeutic certificate achieved

Delivered via Brightspace

Distribution of the 30 EC:

• Entire production of a music/dance event, including Strategy and Stakeholder Management workshops: 20 EC
• Course Concepting and Marketing, including a “Design Sprint”: 5 EC
• Course Production and Logistics: 5 EC

Assessment based on the following 4 HEO criteria

Competencies
Concept design, strategy, stakeholder management, marketing, branding, production, logistic

Topics

•   Trends and developments

•   Sustainability

•   Imagineering

•   Concept development

•   Strategic cooperation

•   Branding / brand activations

•   Event logistics (pre-production, load-in, show and load-out)

•   Visitor safety (crowd control)

•   Customer journey

•   Social media

•   Offline/online Marketing

Structure of the minor
The minor roughly consists of 2 parts:

1. A theoretical part: the Concepting and Marketing course (5 weeks), including a “Design Sprint” and the Production and Logistics course (5 weeks)

2. A practical part: planning and organizing a (real life!) activity or event in the Live Music & Dance industry.

•   Lectures and guest speakers

•   Workshops

•   Theme days

•   Project meetings with your group

•   Pitches and presentations

•   Peer evaluations

•   Visit the work field

Teaching method(s):

•   Design Sprint (“Pressure cooker”)

•   Project-based (project work that delivers a predefined outcome for clients)

•   Flipping the classroom, students research topics and give presentations

•   Use of knowledge clips database to enhance the learning experience

•   (Guest) lectures on specific topics

•   Theme days (mix of theory and practice)

International context
Attention for national and international best practises.

Costs
No specific minor costs.