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The minor will teach you to work on different projects for real life commissioners. Therefore, a highly professional attitude is required. You steer your own learning process. Next to that, you will follow workshops, guest lectures and fieldtrips with a focus on the meaning of events for brands and cities.

• Developing a conceptual model for a client
• Organising a stakeholder meeting (human dimension)
• Mastering the competencies of Stakeholder management, Design and Marketing, and Leisure Productions within the events and leisure context
• Understanding and being empathetic towards different stakeholders
• Developing a strategic professional view of event management
• Developing your self-reflection skills (Personal Development Plan) 

3 years of bachelor program within the domain of tourism, leisure or events, hotel management, economics, communications and logistics. 

Propaedeutic certificate obtained

Het event als strategisch marketing instrument – Gerritsen, D. Olderen, R. Van, Coutinho, 2017

Or in English

The event as a strategic marketing tool – Gerritsen, D. Olderen, R. van, CABI, 2020

• Portfolio
• oral exam
• project assessments
• video reflection

Competencies
Design and Marketing (concept development), Research and analysis Events (analysis), Execution Events

Topics

• Placemaking and place branding
• Partnerships and stakeholders
• Marketing, branding and events
• Bidding and pitching
• Impact of events (economic, social, cultural impact)

Structure of the minor
1 semester

• Twice a week supervised meetings and a lot of extra meetings depending on the projects (real life commissioners) and a two day field trip abroad.
• Guest lectures and workshops along the way during 5 weeks in total

Teaching method(s)
Project factory:
Supervised meetings, guest lectures, field trips. All with real life commissioners. Small and large projects with different time lines.

Course:
guest lectures and workshops

International context
Some guest lectures or field trips are in English/international

Costs
Not applicable, for the field trip about 150 euro.

Language
English* / Dutch**
* Main language in community and courses is English. Students from Dutch study programs are allowed to use Dutch language in individual products
** The start of an all Dutch minor group - next to the English minor group - depends on the number of applicants