Start your own website and become a junior digital marketer

Learn how Digital Marketing works and put your skills into action! The learning journey starts with you creating an idea for an own website, where you partner up with a platform like bol.com or amazon.com. Then you need to put your idea into practice by creating a website. Your goal is to try to attract as many visitors as possible and entice them to make a purchase! With everything learned during the minor, you can ultimately call yourself a junior digital marketer.

Course content

With the modules Digital Strategy, Digital Marketing 1 & 2, Realization 1 & 2 and Conversion Optimization, you lay a solid foundation for your knowledge. By excursions, presentations and lectures you will delve further and further into each subject. The creation, construction and marketing of a webshop/website is part of the minor. By using the right strategies, you learn to achieve the highest possible conversion for your web shop. Total: 30 ECTS.

Target group

The minor helps you to get a better perspective on digital marketing. You can follow this minor online (there are no physical lessons). The number of places is limited and we work on ‘first come, first served’ basis.

Enrolling in such a program offers several compelling advantages:

• Practical Application: It goes beyond theoretical understanding, enabling you to implement real digital marketing strategies.
• Entrepreneurial Opportunities: Setting up your own bol.com or amazon.com partner website not only provides insights into digital marketing but also opens doors to income-generating possibilities and the potential to build your own online company.
• In-Depth Understanding of the Digital Landscape: The focus on acquiring knowledge about the digital landscape ensures a comprehensive understanding of trends, challenges, and opportunities in the digital world. This is crucial in the rapidly evolving field of marketing.
• High Job Assurance: With the ever-increasing demand for digital marketing expertise, this program provides a pathway to a secure career. The skills acquired, coupled with the practical experience of setting up and managing a partner website, enhance your marketability.

Experiences

• “I thoroughly enjoyed working on this minor over the course of 6 months. I personally feel that I have learned more during this period than during the 3-year course I followed. I put a lot of time into it, but I think it's all worth it in the end!”
• “I have gotten a lot of satisfaction from carrying out the assignments, because I know that I have learned new useful things. I also cherish the bonds I have created through this minor. It is hard work, but I really enjoyed the program.”

Course structure

Develop a Digital Strategy

Part of creating a website are the strategic choices you make. The minor offers several assignment that help you get a more intensive knowledge of the strategic process. You also must develop a strategy that will be used as a starting point.
Digital Strategy: 5 ECTS

Apply Digital Marketing
On the basis of analyzes and strategies, the students must set up the prescribed channels (SEO, SEA & Social Media) before the website goes live.
Digital Marketing 1: 5 ECTS

Understands the basic technique of HTML and Wordpress
As a Digital Marketer, you should understand the possibilities of a website and make possible changes to a website. For this reason, you have to follow an HTML course and they independently develop a Wordpress website. The program is adapted to students who do not yet have technical knowledge or experience.
Realization 1: 5 ECTS

Improve website performance
Through self-study, the minor also requires students to obtain a minimum of 3 Google certificates, including the Analytics certificate. On the basis of this knowledge, short-term studies are carried out with the help of Google Tagmanager and Hotjar. Improvements are made on the website based on the outcomes.
Conversion Optimization: 5 ECTS

Analyze the added value of the resources
By applying Digital Marketing, the student must improve the result of the website on the basis of a number of assignments. Through analyzes, they also ultimately determine the added value of the product. In addition, there is a critical reflection in which one's own work needs to be examined.
Digital Marketing 2: 5 ECTS

Develop and maintain a web store
The students must develop a webshop within Magento. In this way they also learn the specific principles of a web store and are then able to set up their own webshop.
Realization 2: 5 ECTS

Assessment methods

The modules within the minor will be tested with assignments and oral exams. At the end of the period, students need to do a final presentation for the lecturers and the specialists. Based on your performance in the minor, we determine whether you are qualified as a Junior Digital Marketeer.

How do I apply?

The application process regarding the Kies op Maat minor at Saxion is a bit different than described at www.kiesopmaat.nl

How does it work?

Step 1: Download the learning agreement from the Kies op Maat website and let it sign by a member of the exam commission at your own educational institution ánd sign the document yourself.
Step 2: go to https://sis.saxion.nl/account# and fill in your personal data
Step 3: you will receive an automatic generated email from IAM including your username and password
Step 4: go the https://sis.saxion.nl, log on with your username and password which you have received from IAM and apply!
Step 5: After this we can process your application for a Kies op Maat minor at Saxion

Please note : in 'Upload documents' you are requested to upload some documents. The following documents we need:

• A copy of your valid passport or ID-card. No driving license!
• A copy of your propaedeutic diploma or a printout from the DUO diploma register. In case you do not have the propaedeutic diploma yet, we would like to receive an official statement from your educational institution in which they state that you will receive the propaedeutic diploma before the start of the minor.
• Learning agreement, page 1, 2 and 3 (signed by a member of the exam commission of your own education institution and student)
• Original Proof of Payment for the study year 2024-2025 (available from June). You can request this proof from your educational institution, also if you pay in instalments. Your educational institution will email the Proof of Payment to Saxion.
  Deadline for handing in the original Proof of Payment is 2 weeks before the start of the minor.

If you have further questions, please let us know. You can contact Saxion Servicepoint, telephone number: 088 – 019 3000.