Kies op maat

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Digital Marketing (English taught) - location Enschede

What are the possibilities for Digital Marketing? How do you use a site as a marketing tool and how do you formulate a digital strategy? Create a partner website for with your team!

Brief outline

During this minor, the website or webshop is the central marketing tool. A digital strategy that helps you to achieve higher returns and higher positions in search engines.

Also making a website user-friendly and using online marketing resources are topics that will be discussed. With Wordpress and Magento you, together with your team, create the ideal partner website for or


Learning outcomes

Getting a strategic advantage for your organization via Digital Channels, that's what this minor is all about. The possibilities of digital marketing are massive. From search engine marketing to social media marketing and from e-mail marketing to viral marketing. You learn about these possibilities and how you apply them in practical situations.

Thereby you will learn to determine the right digital strategy. Internet concepts such as search engine optimization (seo), search engine advertising (sea), usability and big data (Google Analytics) are discussed. You conduct research into the meaning and role of these forms of digital marketing. You also learn what is legally permitted when creating web shops.

Aanvullende informatie

How do I apply?

The application process regarding the Kies op Maat minor at Saxion is a bit different than described at

How does it work?

Step 1: Download the learning agreement from the Kies op Maat website and let it sign by a member of the exam commission at your own educational institution ánd sign the document yourself.
Step 2: go to and fill in your personal data
Step 3: you will receive an automatic generated email from IAM including your username and password
Step 4: go the, log on with your username and password which you have received from IAM and apply!
Step 5: After this we can process your application for a Kies op Maat minor at Saxion

Please note : in 'Upload documents' you are requested to upload some documents. The following documents we need:

  • A copy of your valid passport or ID-card. No driving license!
  • A copy of your propaedeutic diploma or a printout from the DUO diploma register. In case you do not have the propaedeutic diploma yet, we would like to receive an official statement from your educational institution in which they state that you will receive the propaedeutic diploma before the start of the minor.
  • Learning agreement, page 1, 2 and 3 (signed by a member of the exam commission of your own education institution and student)
  • Original Proof of Payment. You can collect the document, even when you are paying in terms, at your own educational institution. Soon you will receive more information.

If you have further questions, please let us know. You can contact Saxion Student Registration, telephone number: 088 – 019 1808.


The minor helps you to get a better perspective on Digital Marketing. You can follow this minor in both Enschede and Deventer. The number of places is limited and we work on ‘first come, first served’ basis.


The modules within the minor will be tested with written tests and assignments. At the end of the period, students need to do a final presentation for the lecturers and the specialists. Based on your performance in the minor, we determine via an assessment whether you are capable to answer questions as a Junior Digital Marketeer.



The students are positive about the minor, because it has a strong business related link. A student said: “You learn a lot in a short time and I can also use the knowledge straight away at my work”. The work is perceived as very high (approx. 30 hours a week).


Course structure

In addition to gaining knowledge about internet marketing techniques, you will apply your skills, practically. In the first instance, you acquire knowledge about the digital landscape. Then you set up an internet strategy for your own or partner website. This minor works together with leading companies in the field of digital marketing from Twente, in the Netherlands.

With the modules Digital Knowledge, Digital Strategy, Digital Concept and Digital Marketing, you will earn the basics of Digital Marketing. By excursions, presentations and lectures you will get a broader view on each subject. The development, optimization and marketing of a webshop / website is part of the minor. By using the right strategies, you learn to achieve the highest possible conversion for your web shop.