Kies op maat

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Digital Intelligence (English taught)

What are the possibilities for Digital Marketing? How do you use a site as a marketing tool and how do you formulate a digital strategy? Create a partner website for with your team!

Brief outline
During this minor, the website or webshop is the central marketing tool. A digital strategy that helps you to achieve higher returns and higher positions in search engines.

In addition to gaining knowledge about Digital marketing techniques, you will apply your skills, practically. In first instance, you acquire knowledge about the digital landscape. Then you set up an internet strategy for your own or partner website. This minor works together with leading companies in the field of digital marketing from Twente, in the Netherlands.

Course content
With the modules Digital Strategy, Digital Marketing 1 & 2, Realization 1 & 2 and Conversion Optimization, you lay a solid foundation for your knowledge. By excursions, presentations and lectures you will delve further and further into each subject. The creation, construction and marketing of a webshop/website is part of the minor. By using the right strategies, you learn to achieve the highest possible conversion for your web shop.

Total: 30 ECTS


Target group

The minor helps you to get a better perspective on digital marketing. You can follow this minor online (there are no physical lessons).

The number of places is limited and we work on ‘first come, first served’ basis.



The students are positive about the minor, because it has a strong business related link. A student said: “You learn a lot in a short time and I can also use the knowledge straight away at my work”. The work is perceived as very high (approx. 30 hours a week).


Course structure

Develop a Digital Strategy
As a starting point of the minor, all students get 3 weeks to master the possibilities of Digital Marketing. This is done by assignments (which tests knowledge). The minor offers a more intensive knowledge of the strategic process. In addition to additional models that are used in digital issues, the student must develop a strategy which, as a starting point of the project, must also make the strategy measurable on the basis of the digital scorecard / KPIs.

Digital Strategy: 5 ECTS

Apply Digital Marketing
On the basis of previous analyzes and strategies, the students must set up the prescribed channels (SEO, SEA & Social Media) before the website goes live.

Digital Marketing 1: 5 ECTS

Understands the basic technique of HTML and Wordpress
As a Digital Marketer, you should understand the possibilities of a website and make possible changes to a website. For this reason, students have to follow an HTML course and they independently develop a Wordpress website.

Realization 1: 5 ECTS

Improve website performance
Through self-study, the minor also requires students to obtain a minimum of 3 Google certificates, including the Analytics certificate. On the basis of this knowledge, short-term studies are carried out with the help of Google Tagmanager and Hotjar. Improvements are made on the website based on the outcomes.

Conversion Optimization: 5 ECTS

Analyze the added value of the resources
By applying Digital Marketing, the student must improve the result of the website on the basis of a number of assignments. Through analyzes, they also ultimately determine the added value of the product. In addition, there is a critical reflection in which one's own work needs to be examined.

Digital Marketing 2: 5 ECTS

Develop and maintain a web store
The students must develop a webshop within Magento. In this way they also learn the specific principles of a web store and are then able to set up their own webshop.

Realization 2: 5 ECTS


Assessment methods

The modules within the minor will be tested with assignments and oral exams. At the end of the period, students need to do a final presentation for the lecturers and the specialists. Based on your performance in the minor, we determine whether you are qualified as a Junior Digital Marketeer.

Aanvullende informatie

How do I apply?

The application process regarding the Kies op Maat minor at Saxion is a bit different than described at

How does it work?

Step 1: Download the learning agreement from the Kies op Maat website and let it sign by a member of the exam commission at your own educational institution ánd sign the document yourself.
Step 2: go to and fill in your personal data
Step 3: you will receive an automatic generated email from IAM including your username and password
Step 4: go the, log on with your username and password which you have received from IAM and apply!
Step 5: After this we can process your application for a Kies op Maat minor at Saxion

Please note : in 'Upload documents' you are requested to upload some documents. The following documents we need:

  • A copy of your valid passport or ID-card. No driving license!
  • A copy of your propaedeutic diploma or a printout from the DUO diploma register. In case you do not have the propaedeutic diploma yet, we would like to receive an official statement from your educational institution in which they state that you will receive the propaedeutic diploma before the start of the minor.
  • Learning agreement, page 1, 2 and 3 (signed by a member of the exam commission of your own education institution and student)

If you have further questions, please let us know. You can contact Saxion Servicepoint, telephone number: 088 – 019 3000.