Innovation tools in Equine Sports and Business
The best quality of dressage and sport horses and a successful business in equine sports, those are the things you would like to achieve. But how? And how to be distinctive? The minor Innovation in equine sports and business will provide you with skills and knowledge to achieve this. You will learn how to develop and innovate in order to be successful.
It means you will have to know about performance of the horses and the riders. You will also have to know about different characteristics of the equine business. The customers, the market and the communication and the ways to make the business not only successful but also sustainable.
In this minor you will learn about marketing and sales, you will learn how to innovate and related to the innovation you’ve come up with, you will develop a business plan. You will learn this in real live case studies. You will give advice, based on the knowledge you acquire.
Students will learn how to improve and innovate equine sports practices. They will acquire basic skills about doing business in equine sports, and, after studying and analysing, give advice in real live case studies.
You will learn:
• To develop and practice with effective tools for on line marketing and sales.
• To develop specific unique new innovation, by going through the innovation cycle.
• To develop a business plan for a small company related to your innovation.
• To analyse horse and rider performance, in order to advice specific target groups.
Students with at least 2 year Bachelor education in Agriculture or Animal Husbandry.
Provide documents for entry requirements:
-Grade list from your current Bachelor program that is showing you are fulfilling the entry requirements.
Written tests for each module, as well as a project assignment for each module.
Grade between: 1.0 - 10.0
Through the course website literature will be announced that will also be available web-based or in the library.
30 EC corresponding with 30*28 hours work load = 840 hours