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Innovation tools in Equine Sports and Business

You want to achieve the best performing dressage and sport horses and a successful equestrian company. But how? And how can you distinguish yourself? The minor Innovation in equestrian sports and business gives you skills and knowledge to achieve this. You learn to develop and innovate to be successful.

For that you have to be aware of the performance of the horse and the rider. You will also need to know about different features of the horse business, the customers, the market and the communication and the ways to make the business not only successful but also sustainable.

In this minor we discuss online marketing, you learn to innovate and, related to the innovation you come up with, you develop a business plan. You get to work with practical cases and give advice based on the knowledge you gain.

Added value:
Students will learn how to improve and innovate equine sports practices. They will acquire basic skills about doing business in equine sports, and, after studying and analysing, give advice in real live case studies.


You will learn:

·        To develop and practice with effective tools for online marketing and sales.

·        To develop specific equine related innovation, by going through the innovation cycle.

·        To develop a business plan for a small company related to your innovation.

·        To analyse horse and rider performance, in order to advice specific target groups.


Students with at least 2 year Bachelor education in Agriculture or Animal Husbandry

Provide documents for entry requirements:
Grade list from your current Bachelor program that is showing you are fulfilling the entry requirements.


Through the course website literature will be announced that will also be available web-based or in the library.


30 EC corresponding with 30*28 hours work load = 840 hours


Written tests for each module, as well as a project assignment for each module.

Grade between: 1.0 - 10.0

Innovation – VAH231VE - 7 EC
On-line Marketing and Sales  – VAH233VE1 - 7 EC
Entrepreneurship – VAH241VE1 - 7 EC
Horse and Rider Performance – VAH243VE1 - 7 EC
Professional Orientation – VAH351VE – 2 EC

Aanvullende informatie

Capacity/waiting list: max 5 students

Required contact hours: 16 hours per week