Developments in the food industry are accelerating. Improvements are constantly taking place and trends, fashions and consumer tastes are constantly changing. To be a success, you have to beat fierce competition. A good product alone is not enough, it must be better than the competitor's and be recognized as such.

Product development is teamwork. Project management skills are very important here. A multidisciplinary approach is also required: we organize creativity sessions, we research consumer behaviour, you increase your knowledge of technology, food safety legislation and we put processing into practice. In addition, we also focus on the development of the packaging and the launch of the new product. Would you like to use these aspects to contribute to the innovation of food products?

Managing a project
Commercializing
To innovate/develop a food product
To communicate
To develop yourself
To apply analysis techniques

Do follow this minor you should have sufficient knowledge about technology (Chemistry, physics and microbiology) and marketing.

At least two years of a food technology bachelor course, or a lot of experience after consulting the major coordinator.

To determine this you will have an interview with one of the teachers involved

Provide documents for entry requirements:
Followed programme with marks 

Jongen, W.M.F., Meulenberg, M.T.G Innovation of Food production systems, last edition. ISBN: 90-74134-51-3

Linnemann, A.R., Boekel, van, A.J.S., Food Prodect Design, an integrated approach, first edition. ISBN: 978-90-8686-01208

Wood, Marian Burk. The marketing plan handbook, second or third edition (July 2007). ISBN: 0-13-196866-1

Kotler, P., Armstrong, G., Saunders J., Wong, V. (2004). Principles of Marketing. Fourth European Edition. ISBN 0273646621

Feedback & consultancy hours of all involved experts are weekly scheduled

Product Development

To show knowledge, understanding and skills of the innovative process of product development (portfolio)

To conduct an innovative process based on report and presentation (written)

In case of a low number of applications for the minor, the minor may not be offered. After closing the registration period, you will be informed as soon as possible.