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Horizons in Hospitality (English-Nederlands)

The minor Horizons in Hospitality has been developed for who are interested in hospitality. We would like to work with students from different (educational) backgrounds, so we can look at the subject from very different angles. The programme is coordinated by staff of HMSM and will be set up in cooperation with external experts of different fields of expertise. Furthermore, the HMSM staff works closely with the minor students who are responsible for the organisations of specific programme elements, such as guest lectures and excursions.

More and more organisations acknowledge the importance of putting guests/ customers/ clients/ patients first. Why is this? And more importantly: how do you do this in a specific organisation or situation?  

In this minor you will analyse hospitality and you will learn to advice organisations how to improve their hospitality. You will study the ethics, history and psychology of hospitality. Furthermore, you will study different models of hospitality and together with your fellow students develop a new model of hospitality. You will learn what is necessary to develop true hospitality in an organisation. You will present and report your findings to your client, project coach and fellow students. In this minor you will also make a trend tour and you will meet professionals in order to experience concrete examples and to create a platform for co-creation.

In short, in the minor Horizons in Hospitality you will be challenged to explore the borders of hospitality in a multidisciplinary team. You will look at the world (of hospitality) through modern, critical, sometimes stubborn though always challenging glasses. The student will steer his/ her own learning process and is therefore, for an important part, responsible for his/ her own results.

During the minor the following themes will be covered:

1) Hospitality: what is hospitality?

We will analyse the history of hospitality, including the ethical and philosophical aspects. We will try to map the views of different (experience)experts on the definition and research different hospitality models that can be used for the project.

2) Hospitality development: how do you develop hospitality?

Is hospitality manageable? And if yes, how? We will think about hospitality development in organizations. What do insights into hospitality mean for guests, employees and the design of processes and systems within organizations?

3) Horizons in hospitality: how to apply hospitality insights in different sectors?

Is it possible to apply the hospitality insights that have been learned, in different sectors? And if yes, how? What value does it add? What trends and developments are relevant? How can you make use of these trends and developments as an organization?


Basic competences and learning goals (knowledge, skills, attitude) ‘Horizons in Hospitality’:

The student:

- Develops a vision on ‘hospitality’ and can elaborate on this in a paper or other professional product (Personal Hospitality Product);

- Participates in the development of the educational programme, by means of co-creation, in a Horizons team

- Is able to discover their personal Horizons in Hospitality Journey and to describe it (Journal);

- Is able to apply these models in varying contexts and is able to identify the critical success factors of hospitality;

- Is able to advise a client about the way they can develop hospitality in their organization (Advisory Report).


Student moet goed beeld hebben van het werkveld waarin hij/zij gaat acteren. Enige onderzoekservaring is prettig. Goede beheersing van het Engels.

Doelgroepen: alle opleidingen

Horizons in Hospitality is een minor waar gastvrijheid centraal staat. We behandelen hoe binnen verschillende sectoren (in- en externe) gastvrijheid ontwikkeld kan worden. Verschillende perspectieven en multidisciplinariteit zijn zeer waardevol binnen deze minor. Studenten uit alle faculteiten zijn dan ook welkom. In eerdere edities hebben studenten deelgenomen van verschillende opleidingen van Zuyd en daarbuiten (exchange).


Twee boeken en 25 euro excursiekosten./Two books and 25 euro for excursions.


Learning Activities: Interactieve lectures and workshops; Tutorial groups; group sessions/interactive learning sessions/ reflection and guidance; Meetings with professionals, partially on location; Guest lectures; Working on a project (individually or in a team); Co-creation; Self study; Excursions


  • Personal Hospitality product (3 EC, weight 20%)
  • Project assignment (6 EC, weight 40%)
  • Assessment based on Horizons Journal (4,5 EC, weight 30%)
  • Horizons Team (1,5 EC, weight 10%)

Aanvullende informatie

De voertaal in plenaire sessies is Engels. In de onderwijsgroepen wordt gestreefd naar een Engelstalige onderwijsgroep naast Nederlandstalige onderwijsgroepen. Nederlandstalige studenten kunnen 2 van de 4 opdrachten in het Nederlands uitvoeren (Journal en Eigen Product). Bij de opdracht Project en Horizons in Hospitality Team kan het zijn dat Engels de voertaal is, als Engelstalige studenten in die teams zitten.