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Marketing als kompas voor klantwaardeBedrijfskundigen hebben de taak om bedrijfsfuncties te beoordelen en te verbeteren. In dit blok staat Marketing Management centraal, waarbij klantwaarde je belangrijkste kompas is. Klantwaarde bepaalt de richting van je beslissingen. In L…

Een uitmuntend idee waarmee je een klant of medewerker zo'n positieve ervaring geeft, dat je wordt herinnerd en gepromoot. Wil jij dat stapje extra zetten om echt te leren hoe je  vanuit het hart en hoofd van een klant of medewerker kan denken? Om er achter te komen wat die …

This minor is intended to transform the student’s business knowledge and skills to integrated and personalized success through a business simulation project. By succeeding in the course, students will gain the skills of working with a multiple disciplinary team effectively a…

In our Smart Sustainable Cities (SSC) programme, you will work with an international group of fellow students and lecturers on designing sustainable cities for the future. How do we solve problems related to energy, mobility and waste in the city? How do we ensure inclusiven…

IN A NUTSHELL (Klick here for the Infographic Sport Commerce Minor) You always wanted to know more about the sports industry? How do big corporates like Nike, Adidas and UnderArmour create product and connect with their consumers? How has the Jordan Brand developed into a bi…

Introduction The hot seat of an international manager is yours in this minor! Society is changing at breakneck speed. Small as well as large enterprises in any sector of business are confronted with many challenges. Globalization brings many opportunities for all kind of com…

This minor focuses on the international aspects of business and collaborating with students from a different cultural background, being challenged in high-level projects, speakers from the field, participating in an international week... does this appeal to you?     Immerse …

Wil jij marketingstrategieën ontwikkelen, economische principes begrijpen en toepassen en financiële gegevens analyseren om organisaties te helpen groeien? Of wil je internationaal zakendoen verkennen en bedrijven ondersteunen bij het betreden van nieuwe markten? Dan is de m…

Kom jij bij ons Contentmarketingbureau werken?  Consumenten van nu produceren zelf content en bepalen zelf wanneer ze iets bekijken, liken en delen. Daarom houden steeds meer organisaties en merken zich bezig met het maken van content en het opbouwen of onderhouden van een s…

Inschrijven is niet meer mogelijk voor semester 1. Het maximum aantal deelnemers is bereikt voor deze minor. De Minor is gericht op studenten die geen opleiding Commerciële Economie volgen maar die CE/Marketing competenties willen ontwikkelen (bv in combinatie met je huidige…

The climate is changing and resources are depleting. The only way to stop this is for people, businesses, and governments to become more sustainable and switch to a circular economy. Join an international group of students, lecturers, scientists, and entrepreneurs, and disc…

The climate is changing, and resources are depleting. The only way to stop this is for people, businesses, and governments to become more sustainable and switch to a circular economy. Join an international group of students, lecturers, scientists, and entrepreneurs and disc…

Minor: AI for Good – Help build a better world with AI  Do you want to discover how artificial intelligence can change the world for the better? In the AI for Good minor, you will work with the power of AI to tackle social issues. This minor offers you the opportunity to exp…

This minor focuses on the international aspects of business and collaborating with students from a different cultural background, being challenged in high-level projects, speakers from the field, participating in an international week... does this appeal to you?     Immerse …

The video game industry is currently the larger entertainment industry in the world, surpassing that of music and movies combined. It is predicted that global gaming market value by 2025 will be of over US$ 260 billion (Statista, 2021). Therefore, it is paramount that future…