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Want to find out how to design and organise the perfect event experience? The minor in Co-creating Events & Designing Experiences will show you by combining skills and by working together with experts in related fields such as Hospitality, Logistics and Crowd Control. Organ…

The challenge in the Tourism Impact Lab minor is to develop a new product or service for a tourism-related organisation that will have a positive impact. Why choose this minor? You want to develop a business case for a tourism-related organisation, from TUI to start-ups. Y…

We are connected to the people we care about, make futile or important decisions and get many things done with the help of technology. To design media and technology is to shape daily life. This raises important questions. How do we want to live in the future? How do we ensu…

Developments in the food industry are faster and faster. Improvements take place all the time, furthermore trends, fashions and consumer's taste is changing all the time. In order to be a success the fierce competition has to be beaten. A good product is not enough, it has t…

Wil jij leren hoe marketing en gedragsbeïnvloeding kunnen bijdragen aan een betere wereld? Wil jij in gesprek gaan met duurzame experts en gastsprekers? Wil jij echte opdrachten doen voor duurzame organisaties? Meld je dan aan voor de minor Marketing & Sustainable Behavior. …

What if you could design with industrial robots, 3D print with bio-based materials, create smart wearables with sensors and AI, or use augmented reality to guide complex assembly processes? In the Smart Making minor, you turn these possibilities into reality by experimenting…

Marketing als kompas voor klantwaardeBedrijfskundigen hebben de taak om bedrijfsfuncties te beoordelen en te verbeteren. In dit blok staat Marketing Management centraal, waarbij klantwaarde je belangrijkste kompas is. Klantwaarde bepaalt de richting van je beslissingen. In L…

Een uitmuntend idee waarmee je een klant of medewerker zo'n positieve ervaring geeft, dat je wordt herinnerd en gepromoot. Wil jij dat stapje extra zetten om echt te leren hoe je  vanuit het hart en hoofd van een klant of medewerker kan denken? Om er achter te komen wat die …

Een uitmuntend idee waarmee je een klant of medewerker zo'n positieve ervaring geeft, dat je wordt herinnerd en gepromoot. Wil jij dat stapje extra zetten om echt te leren hoe je  vanuit het hart en hoofd van een klant of medewerker kan denken? Om er achter te komen wat die …

De minormodule Online Marketing Strategy (niveau 6) slaat een brug tussen marketing(communicatie)theorie en de beroepspraktijk. In deze minor staat de ontwikkeling van een integrale multi-channel marketingcommunicatiestrategie centraal. Studenten leren hoe ze losse instrumen…

This minor is intended to transform the student’s business knowledge and skills to integrated and personalized success through a business simulation project. By succeeding in the course, students will gain the skills of working with a multiple disciplinary team effectively a…

Spark your creativity and creative confidence! HTCKC is a twenty-week programme, divided in two series of ten weeks. In the first ten weeks the focus is on working on your professional attitude needed for creation, the theory behind marketing communication, creativity, story…

Inside China: Culture, Communication & Society offers an interdisciplinary and practice-oriented minor focusing intercultural communication, Chinese language development, and global collaboration. The minor addresses the question of how communication can be effectively organ…

Inside China: Culture, Communication & Society offers an interdisciplinary and practice-oriented minor focusing intercultural communication, Chinese language development, and global collaboration. The minor addresses the question of how communication can be effectively organ…

Are you ready to take your business skills to an international level?   Most companies are increasingly operating at an international level. Understanding how to operate across markets and cultures gives you a major advantage in your future career. The knowledge you'll acqui…