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Want to find out how to design and organise the perfect event experience? The minor in Co-creating Events & Designing Experiences will show you by combining skills and by working together with experts in related fields such as Hospitality, Logistics and Crowd Control. Do yo…

Met kennis van neuromarketing gaat de student praktisch aan de slag om klantervaringen te verbeteren, klantreizen te optimaliseren, doelgroepen effectiever te beïnvloeden en conversie te verhogen. In deze minormodule staat centraal dat gedrag en besluitvorming bij mensen voo…

Deze minor staat in het teken van tactische en operationele toepassing van opgedane theoretische kennis. Denk hierbij aan een mediaplan of een advertentieplan, waarbij de focus zal liggen op de eigentijdse technieken, instrumenten en media. Daarnaast maak je een verdiepende …

Je maakt en presenteert een implementatieadvies inclusief accountability voor een bruikbare strategische salesrichting die goed past bij de organisatiedoelstellingen. Je bent klantgericht en past salestechnieken toe in jouw communicatie. Je maakt een accountadvies voor indiv…

Als toekomstig strateeg/marketeer moet je in staat zijn om op basis van een goede (data)analyse de huidige situatie goed in beeld te krijgen en ook goed de toekomstige trend helder te hebben voor jouw markt.In deze minor komt het data en analyse deel van de marketing aanbod,…

Change Agents in Business is designed for students who want to become drivers of change and innovation within organizations.  "Step into the role of a change agent with the Change Agents in Business minor! In this hands-on program, you’ll explore how businesses evolve and ad…

People often identify themselves through music. Will your creative festival concept strike the right chord? Can it contribute to a more sustainable environment and social innovation? Learn how to achieve this in the minor in Live Music & Dance Events. The minor Live Music a…

You’ll learn how to create a story, translate it into a concept and strategically use content marketing. The exchange programme ‘How to create Killer Content” will teach you how to create a story, translate it into a concept which engages your target group and establishes lo…

Sales & Negotiation This above all practical minor is for anyone who aims to convince people! Would you like to work in a commercial position within a company or maybe start your own business? Do you want to work in a business-to-business environment or rather in a business-…

The experience of the city is no longer purely physical.Digital media play an increasingly important role. No one leaves the house without a mobile phone, putting the online world within reach at all times. You can find the best restaurant by scanning the area on your screen…

Developments in the food industry are faster and faster. Improvements take place all the time, furthermore trends, fashions and consumer’s taste is changing all the time. In order to be a success the fierce competition has to be beaten. A good product is not enough, it has t…

In this minor, the work field of communication is vividly linked to world of international operating organizations and your role as an intercultural sensitive professional. Together with fellow students from all over the world, you will work on an international (marketing) …

Are you interested in how image processing algorithms can determine what is shown in a picture? And how to use that knowledge to create technical solutions? Join the minor in Embedded Vision and Machine Learning at HAN University of Applied Sciences! How do you identify the…

This minor focuses on the international aspects of business and collaborating with students from a different cultural background, being challenged in high-level projects, speakers from the field, participating in an international week... does this appeal to you?     Immerse …

In this international programme, you will gain an insight in the dynamics of managing IT in an organization and learn the essential methods and principles to be effective as participant or manager in the world of IT and Business. Nowadays, IT is everywhere, and its importanc…