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"Het speelveld van marketing is in de afgelopen decennia ingrijpend veranderd. Kennis van online consumentengedrag en online marketing is van vitaal belang voor marketeers. De moderne marketeer moet niet alleen weten hoe online marketingcommunicatie werkt. Maar ook hoe hij h…

Ben je geïnteresseerd in data en digitale technologieën, dan ben je bij onze minor aan het juiste adres! Snelle veranderingen in digitale technologieën en hun toepassing veroorzaken grote veranderingen voor de mens, organisaties en bedrijfstakken. Het internet, kunstmatige i…

COURSE DESCRIPTION The Global Branding & Marketing across Cultures minor (formerly Global Branding and Cambridge English) focuses on building brands and developing effective advertising communications in a global and cross-cultural context. We will examine what brands actual…

The honours minor Fashion Theories is designed for students who are insufficiently challenged in their regular bachelor’s degree programme related to fashion, design or humanities studies. Are you interested in the cultural basis of identity? Do you wonder what the socio-his…

The experience of the city is no longer just physical. Digital media are playing an increasingly important role. No one now leaves the house without a mobile phone, with the online world within reach. You can find the nicest restaurant by scanning the area on your screen and…

Are you curious, creative, and critical? Join us for a semester of transdisciplinary making, experiments, hacking, tinkering, digital fabrication, soft robotics and electronics. This semester course offered at the Amsterdam University of Applied Sciences provides an intense …

HELLO WORLD!  Welcome to the international faculty-wide minor "Robotic Production & Circular Materials".    This minor is a multidisciplinary approach to critically investigate the value of Digital Production and Circular Materials towards a more sustainable future.    Our m…

During this program you will develop a project that is purposeful and driven by a future vision on fashion. It gives insight in how you can produce more economically (f.e. less physical samples) stimulates collaboration and dares you how to be a revolutionary. It opens possi…

Enrolment is no longer possible for semester 1 2023-2024. The maximum number of participants has been reached for this minor. The core focus of this course it to understand how and when brands acquire meaning for people who ‘belong’ to a specific social and cultural context …

Bedrijfskundigen moeten in staat zijn een bedrijfsfunctie te beoordelen en te verbeteren. In dit blok staat Marketing Management centraal en is klantwaarde is je kompas. Het bepaalt je richting. In Lean wordt het hogere doel van een organisatie ook wel Het Ware Noorden genoe…

De Minor is gericht op studenten die geen opleiding Commerciële Economie volgen maar die CE/Marketing competenties willen ontwikkelen (bv in combinatie met je huidige opleiding bijvoorbeeld in een Technische, Communicatie, Media, Bedrijfskunde, HR, BE, TP, Sport of andere ni…

Met kennis van neuromarketing gaat de student praktisch aan de slag om klantervaringen te verbeteren, klantreizen te optimaliseren, doelgroepen effectiever te beïnvloeden en conversie te verhogen. In deze minormodule staat centraal dat gedrag en besluitvorming bij mensen voo…

IN A NUTSHELL (Klick here for the Infographic Sport Commerce Minor) You always wanted to know more about the sports industry? How do big corporates like Nike, Adidas and UnderArmour create product and connect with their consumers? How has the Jordan Brand developed into a bi…

The DNA sample you send to a database to find out more about your ancestry, the street cameras that watch your movements, the pictures and information you put on your social media. What can happen with this data behind the forensic scenes?  Overview content In this minor we …

COURSE DESCRIPTION The Global Branding Trends and Insights minor focuses on building brands and developing effective advertising communications in a global and cross-cultural context. We will examine what brands actually are, the main trends within global branding, and how c…