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The future and success of sports events depend on creating new unique experiences. Are you curious how to create these experiences?And how to engage and attract visitors, athletes and participants into sports events and E-sports? How to create (online) value propositions fo…

Unfortunately, this minor has reached it maximum capacity in period AB.If you are a resourceful, creative, ambitious, determined and internationally minded individual with a passion for marketing – and sports and entertainment marketing in particular – our minor programme  S…

Een minor over digital humans en het verantwoord toepassen van generatieve AI  In de komende vijf jaar neemt het aantal interacties dat wij met AI-agents voeren met 400% toe (Gartner, 2023). Dit betekent dat bedrijven en organisaties steeds meer behoefte hebben aan kennis en…

In de minor Marketing Communication doe je zowel theoretische als praktische kennis op van Strategische Marketingcommunicatie als onderdeel van de marketingmix. Na afronding van deze minor beschikken je over de kennis, vaardigheden en competenties om een geïntegreerde market…

Destination Management, Branding & Communication is designed for students who want to dive into managing, positioning, and promoting tourism destinations.  "Discover what makes destinations appealing to diverse audiences with the Destination Management, Branding & Communicat…

The pre-master consists of two modules of 15 ECTS and gives direct admission to the following master's programmes at University of Maastricht: • Master Business Intelligence and Smart Services• Master Global Supply Chain Management and Change• Master International Business, …

Growth Hacking is het vertalen van alledaagse (klant)informatie naar inzichten. Je leert hoe je met behulp van data en experimenten, de marketingstrategie kan verbeteren en ontdekt van alles over de software en online tools die je hiervoor kunt gebruiken, zoals Google Analyt…

​​Bringing together business students from all over the world, from Chile to China and from Sweden to South-Africa, with different backgrounds of knowledge and skills, International Business and Career (IBaC) offers students the chance to work together on real business cases…

Growth Hacking is het vertalen van alledaagse (klant)informatie naar inzichten. Je leert hoe je met behulp van data en experimenten, de marketingstrategie kan verbeteren en ontdekt van alles over de software en online tools die je hiervoor kunt gebruiken, zoals Google Analyt…

Unfortunately this minor is full for period AB Are you a driven, globally-minded student with a deep passion for music, artists, and the business side of the music industry? Then you are the perfect candidate for our Minor Program in Music Marketing and Management! Crafted i…

Unfortunately this minor has reached it's maximum capacity in period AB! Do you want to improve your analytics and reporting skills? Do you wish to be confident with the use of dynamic technology-tools that accelerate your business career? The Business Analytics minor provid…

The pre-master consists of two modules of 15 ECTS and gives direct admission to the following master's programmes at University of Maastricht: • Master Business Intelligence and Smart Services• Master Global Supply Chain Management and Change• Master International Business, …

Inschrijven is niet meer mogelijk voor semester 1. Het maximum aantal deelnemers is bereikt voor deze minor. Minor AI Driven Marketing: Shape your future 🚀 Innovatie, data en creativiteit gecombineerd voor de marketeer van morgen. 🧠✨ "AI geeft marketeers de ruimte om zich we…

The Global Branding & Marketing across Cultures minor (formerly Global Branding and Cambridge English) focuses on building brands and developing effective advertising communications in a global and cross-cultural context. We will examine what brands actually are, the main tr…

The minor Fashion Theories is designed for students who are insufficiently challenged in their regular bachelor’s degree programme related to fashion, design or humanities studies. Are you interested in the cultural basis of identity? Do you wonder what the socio-historical …