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Een uitmuntend idee waarmee je een klant of medewerker zo'n positieve ervaring geeft, dat je wordt herinnerd en gepromoot. Wil jij dat stapje extra zetten om echt te leren hoe je  vanuit het hart en hoofd van een klant of medewerker kan denken? Om er achter te komen wat die …

This minor is intended to transform the student’s business knowledge and skills to integrated and personalized success through a business simulation project. By succeeding in the course, students will gain the skills of working with a multiple disciplinary team effectively a…

Sales & Negotiation This above all practical minor is for anyone who aims to convince people! Would you like to work in a commercial position within a company or maybe start your own business? Do you want to work in a business-to-business environment or rather in a business-…

Introduction The hot seat of an international manager is yours in this minor! Society is changing at breakneck speed. Small as well as large enterprises in any sector of business are confronted with many challenges. Globalization brings many opportunities for all kind of com…

‘How can we use esports, gaming and gamification as means to contribute to daily life?’   The minor Future of Esports & Gaming focuses on the dynamic and rapidly growing influence of esports, gaming and gamification on on our dialy life. During this minor you will learn abou…

This minor focuses on the international aspects of business and collaborating with students from a different cultural background, being challenged in high-level projects, speakers from the field, participating in an international week... does this appeal to you?     Immerse …

Wil jij marketingstrategieën ontwikkelen, economische principes begrijpen en toepassen en financiële gegevens analyseren om organisaties te helpen groeien? Of wil je internationaal zakendoen verkennen en bedrijven ondersteunen bij het betreden van nieuwe markten? Dan is de m…

No field in the world exists without ICT. With this minor you can build a bridge between your sector and ICT applications and professionals. With this minor on your resume. 'computational thinking' is not an empty concept but a demonstrable and immediately applicable skill…

The climate is changing and resources are depleting. The only way to stop this is for people, businesses, and governments to become more sustainable and switch to a circular economy. Join an international group of students, lecturers, scientists, and entrepreneurs, and disc…

The climate is changing, and resources are depleting. The only way to stop this is for people, businesses, and governments to become more sustainable and switch to a circular economy. Join an international group of students, lecturers, scientists, and entrepreneurs and disc…

This minor focuses on the international aspects of business and collaborating with students from a different cultural background, being challenged in high-level projects, speakers from the field, participating in an international week... does this appeal to you?     Immerse …

Creating Brands with Impact Content Are you fascinated by brands like Nike, Coca-Cola, but also WarChild and the Van Gogh Museum? Are you interested in building and shaping a brand? Then this minor is perfect for you. Due to digitalization, technological advancements, the …

De wereld om ons heen verandert dankzij Artificial Intelligence (AI, Extended Reality (XR), blockchains, 5G, Internet of Behavior (IoB) en robotisering steeds meer in een geautomatiseerde wereld waarin slimme apparaten helpen bij het uitvoeren van onze dagdagelijkse taken. H…

In deze minor maak je een sales analyse en geef je een onderbouwd oordeel over de huidige salessituatie(s). Hierbij maak je gebruik van actuele (inter)nationale kennisbronnen, theorieën en modellen. Je analyseert en presenteert jouw (toekomstige) salesrol en legt hierin een …

An event is an organized or live experience with a beginning and an end, aimed at a specific target audience to realize a predetermined objective by changing the participants’ perception or behaviour (Straeten, 2017). In this minor you and your co-students are going to work …